Diamonds In Africa was established in 2007 and is owned by Rare Pink Ltd. Their parent company Rare Pink is registered in the UK (#07592365) and is based in Manchester, United Kingdom.

Both Diamonds In Africa and Rare Pink are accredited and approved by several global organizations, including World Pay, the British Jewelers Association, and the Greater Manchester Chamber of Commerce.


Diamonds In Africa is essentially a database composed of over 75,000 polished loose diamonds, but can the company be trusted? Is Diamonds In Africa a scam or a legitimate diamond seller?

Diamond Services

Diamonds In Africa uses a highly sophisticated search form to allow clients to find the diamond that’s right for them. Diamonds can be searched by shape, price, carat, cut, color, and clarity. Advanced search criteria includes searching by polish, symmetry, and even fluorescence.

Apart from selling polished diamonds ethically sourced from the heart of Africa, the company also creates custom engagement rings with the help of its parent company Rare Pink.

A few of the benefits that come with purchasing investment grade diamonds from Diamonds In Africa include:

  • A certified grading report from the Gemological Institute of America (GIA)
  • Using ethical diamond sources
  • Free insured shipping
  • 30-day money back guarantee
  • Access to thousands of genuine African diamonds at a discounted price

Investment Grade Diamonds

Diamonds In Africa does a great job at informing customers the specifics behind why and how to purchase diamonds as an investment alternative. Since investment grade diamonds tend to be more difficult to find and have superior color, cut, and clarity, they’re also more expensive.

Diamonds In Africa currently has over 300 investment grade diamonds in stock. One thing we like about this company is the fact they’re willing to purchase investment diamonds back from the original buyer.

For instance, say you buy a diamond from Diamonds In Africa as an investment. Several years later the diamond’s cash worth has substantially risen, resulting in you selling the diamond back to the company at a higher price. This is something not every diamond seller is willing to do, which makes Diamonds In Africa a great company to invest in.


Scanning customer reviews it becomes obvious Diamonds In Africa is a legitimate company selling authentic diamonds. Also, the company’s three owners appear to be of tremendous help, and they use ethical diamond sources. It’s safe to say that Diamonds In Africa is not a scam.